January 1, 2019 KMG Marketing

Ring in the New Year with These Superb Marketing Strategies

Successful marketing can’t be achieved and maintained with just one strategy. In order to effectively market your business and continually generate new interest among your target demographics, it is essential to implement a wide variety of marketing techniques. As 2019 quickly approaches, one such technique is to take advantage of the time of year to inspire and encourage your past, present, and future customers. These ideas will give you a few steps in the right direction!

Welcome the New Year With a New Promotion

Out with the old, in with the new, right? One of the most powerful marketing techniques you can use to capitalize on the “fresh start” offered by the New Year is to launch a brand new promotion. Encourage your customers to try something new, whether it’s a core product or service in your collection or a new one you’ve just started to provide. This is as simple as using the tagline “New Year, New [Name of Product or Service].” For example, Reebok used a promotion using the catchphrase “New Year, New Gear.” Combine your promotion with a sale or discount, and customers won’t be able to say no!

Print a January Calendar

We live in a world driven by the Internet, but printed and mailed promotional tactics are still valuable! Consider customizing a 2019 calendar that you can mail to your customer base. Design the calendar in a way that makes January more exciting. It’s common for customers to feel “down” in the first month of the New Year since it is a let down after the excitement and joy of the holiday season. Your 2019 calendar can use promotions, discounts, coupons, and participation opportunities to keep your customers engaged. If you complete the calendar early enough, you can even offer it as an add-on to holiday purchases throughout December!

The success of your holiday marketing strategies will largely depend upon the professional team that is helping you create your graphics and printed products. Turn to the KMG Marketing Team for marketing strategies that work! Call (727) 376-7200 to talk to Kelly McKnight-Goelz about your marketing goals and begin utilizing ad design, graphics, commercial printing, direct marketing, and promotional products to boost your business.

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Contact KMG today to get started on your advertising, marketing or branding project today.