Resolutions aren’t just for the personal goals in your life. They can also reflect the business goals that you are determined to achieve in the new year. Now that 2018 has arrived, it is time to launch into your business plan for the new year. Implementing a blend of traditional and modern marketing strategies will help to capture a wider audience and convert more people into repeat customers. Here’s how you can do it!

Master Traditional Marketing First

Your logo, mission, website, and color scheme should all be firmly established before you launch other marketing techniques. Without a consistent logo, color scheme, and mission, you risk confusing your followers and potential customers with an ever-changing business identity. Get the easy things right first so that you can expand quickly and without chaos. Once you feel confident with your logo, color scheme, and mission, you can successfully develop promotional products, direct mailers, signage, and print ads that accurately reflect your business or practice. That’s the first step to rapid growth.

Harness Technology For All It’s Worth

Technology offers a wide world of possibilities, to the point that it can actually feel overwhelming. Since too much of a good thing isn’t so good, carefully choose which components of technology you will use to launch your business to the next level. With 3.6 billion people on Earth using the internet regularly, it is an undeniably powerful way to market your business.  From a website blog and email campaign to social media presence, use the strategies that will help you be seen far and wide.

Rely on an Expert

You are the expert of your business, but that doesn’t mean you are a marketing expert. If you are a doctor, you need to focus on treating your patients. If you are a dentist, teeth is the name of your game. By working with a professional marketing and printing team, your business will benefit from the insight that years of experience and training can offer.

KMG Marketing understands this and is committed to your patient retention and practice profitability. Led by Kelly McKnight-Goalz, KMG Marketing will work with you to grow and retain a strong customer base that propels you to the profits you know you are capable of achieving. Since KMG Marketing also offers its wholly owned division ABCO Graphics and Printing, you will get the best of both worlds! Call (727) 376-7200 now to mke 2018 the best year for your Florida business.