April 2, 2019 Kelly

CEO, CMO, COO: What’s the Difference?


Your company needs guidance and leadership, but who is the best person for the job? A CEO? A CMO? Maybe a COO? Make sure you understand the differences in these key terms before setting your sites on a new fractional leader.

The Roles of a CEO

A Chief Executive Officer (CEO) is the top manager of a company’s management team. As such, the CEO is responsible for the corporation’s entire operations and reports to the chairman and the board of directors. The CEO has the serious tasks of implementing board decisions, supporting smooth operations, and monitoring profitability.

The Roles of a CMO

The Chief Marketing Officer (CMO) is responsible for organizing all aspects of a company’s marketing efforts. This includes creating, communicating, and delivering products that support marketing to customers, clients, and business partners. The ultimate goal for any CMO is to drive growth and increase sales.

The Roles of a COO

A Chief Operations Officer (COO) is also in a high position of management but has a more refined scope of work than the CEO. A company’s COO is responsible for all corporate operations, which includes marketing, sales, production, and personnel. This means that the COO is usually more hands-on than the CEO in monitoring day-to-day activities. The COO could also be responsible for delivering feedback to the CEO.

Putting It All Together

Overall, whether a company as a CEO, COO, CMO, or all three, the management team should work strategically to best benefit the business. This can be challenging for smaller businesses that cannot afford a fulltime management team, which is why KMG Marketing offers fractional leadership services to businesses throughout Florida.

Fractional leadership can prove valuable for companies in many different situations, including startups, nonprofits, and companies in transition. If your company is a small to mid-sized business that doesn’t need or cannot afford a permanent high level executive, you can hire a fractional leader to serve as a part-time member. This gives you all of the added insights and support that an executive provides without the enormous overhead cost.

KMG Marketing in Odessa, Florida is committed to helping businesses in the Sunshine State grow and thrive with the help of fractional leadership and strategic growth services. Call CEO Kelly McKnight-Goalz today to learn more and find out if a fractional leadership is what your business needs to get on the fast track.  

Contact KMG Marketing

Contact KMG today to get started on your advertising, marketing or branding project today.